The important issue is that the amount and type of consumption can indicate issues such as lifestyle, class or even the type of attitude of a person. It is worth noting that consumerism or demonstrative consumption is nothing but a false need, and sometimes people create a gap between themselves and the groups of society in this way, which they use to stabilize their social status. The existing research aims to express the experience of consumption of drama among women covered by the Imam Khomeini Relief Committee in Mashhad. In order to achieve this, contextual theory and semi-structured interview technique were used. Targeted sampling was done among the women covered by the Imam Khomeini Relief Committee in Mashhad, who were between the ages of 25 and 40, and 20 people were interviewed until the theoretical saturation was reached. The results have been analyzed using the grand theory approach, which shows that 10 central categories play a role in the formation of dramatic consumption, which are: "Fear of rejection", "Negative view of the poor", "Rewards of dramatic consumption", "Forcing the family" to engage in demonstrative consumption", "feelings of lack and inferiority", "harmony and homogeneity", "excessive value of the appearance threatens to destroy self-esteem", "financial inability", "demonstration consumption is a tool for Achieving dreams", "mental and psychological pressures". The final core category, which encompasses the entire process of dramatic consumption, is considered as "dramatic consumption as a mechanism to be approved in society."