< p >This research aims at sociological investigation and understanding of body industry and cosmetic surgeries in men and women. The study is conducted by qualitative approach and grounded theory method. The tool used to collect data was a semi-structured interview. Targeted sampling was used to select the interviewees and theoretical sampling was used to identify the number of people. The population under study is men and women living in Tehran who have experienced cosmetic surgery. The number of examined sample is 42 including 27 women and 15 men. Based on this study’s findings, the causal of the research were the fear of being rejected and a negative mental picture of oneself in women and humiliation and inferiority complex in men. The desire for beauty and physical expressiveness for women and conformity to the society’s demands for men is the pivotal phenomenon of the research. These, respectively have happened in the context of social values and family conditions for women and economic conditions for men. In both groups sense of conflict is presumed as the intervening conditions and promotions and encouragement by others for surgery are the facilitating conditions of the research. The implications and effects of the body industry in this study are increasing confidence, saving time and economic savings in women and self-satisfaction and others’ approval in men. Keywords: body industry, cosmetic surgery, body economy, women, men.
mahmoodi, Y., mohaddesi ghilovaee, H., & tajeddin, M. (2017). Sociological Study of the Causes and Consequences of Cosmetic Surgery Men and women living in Tehran. Women's Strategic Studies, 20(77), 139-167. doi: 10.22095/JWSS.2017.59735
MLA
yosra mahmoodi; hasan mohaddesi ghilovaee; mohamadbagher tajeddin. "Sociological Study of the Causes and Consequences of Cosmetic Surgery Men and women living in Tehran". Women's Strategic Studies, 20, 77, 2017, 139-167. doi: 10.22095/JWSS.2017.59735
HARVARD
mahmoodi, Y., mohaddesi ghilovaee, H., tajeddin, M. (2017). 'Sociological Study of the Causes and Consequences of Cosmetic Surgery Men and women living in Tehran', Women's Strategic Studies, 20(77), pp. 139-167. doi: 10.22095/JWSS.2017.59735
VANCOUVER
mahmoodi, Y., mohaddesi ghilovaee, H., tajeddin, M. Sociological Study of the Causes and Consequences of Cosmetic Surgery Men and women living in Tehran. Women's Strategic Studies, 2017; 20(77): 139-167. doi: 10.22095/JWSS.2017.59735
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